For 2010, the selected markets
showing the greatest potential for product
and consumption increase are:

UNITED KINGDOM / IRELAND
NORTHERN EUROPE: Denmark, Finland, Sweden, Norway
AUSTRIA EASTERN EUROPE: Russia, Bulgaria, Poland, Czech Republic, Hungary
HONG KONG
SINGAPORE

The first three areas are ‘consolidated’ markets,
in which promotional activities have been carried out
for at least the last three years, with the aim of consolidating
the knowledge and the valorisation of our products,
while the fourth area includes ‘new’ markets,
those in which we try to favour the promotion
and the introduction of regional food and wine excellences.